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Red Ribbon Week starts Friday; ‘Heroes Connect, Choose, Protect & Lead’

This year’s Red Ribbon Week theme, “Make a Difference. Be a Hero. Stay Drug Free.” invites us to think about what being a hero really means.
Heroes aren’t only people who do extraordinary things. They’re the people making positive choices in everyday moments — at home, at school and in their communities.
Across prevention campaigns, we see four simple ways each of us can make a difference: Connect. Choose. Protect. Lead.